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	<title>Hello marketing</title>
	<link>http://www.hellomarketing.biz</link>
	<description>Small business marketing for everyone.</description>
	<lastBuildDate>Sun, 25 Apr 2010 19:56:16 +0000</lastBuildDate>
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		<title>Internet Banner Advetising</title>
		<description><![CDATA[For some businesses, internet banner advertising is a gold mine. For others, it&apos;s a money pit. Here are some simple tips to help you decide if internet banner advertising will work for you, before you commit, and more help to get you started.]]></description>
		<link>http://www.hellomarketing.biz/acquisition/internet-banner-advertising-guide.php</link>
			</item>	
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		<title>CPM, CPC, and CPA Explained</title>
		<description><![CDATA[When you wade into the waters of online advertising, these acronyms get thrown at you from all sides. But what does CPM mean? What does CPA mean? And more importantly, CPM versus CPC versus CPA, which will work best for my business?]]></description>
		<link>http://www.hellomarketing.biz/acquisition/cpm-cpc-cpa-explained.php</link>
			</item>
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		<title>What is a Conversion Rate in Marketing?</title>
		<description><![CDATA[The conversion rate is the golden writ of marketing. If you ignore it, you don&apos;t understand what&apos;s going on. If you make it plunge, you&apos;re in trouble. And if you seek advice to improve your business, it&apos;s one of the first things you&apos;re told to work on. So you better know what it means.]]></description>
		<link>http://www.hellomarketing.biz/marketing-analytics/conversion-rate.php</link>
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		<title>How to Choose Marketing Plan Objectives</title>
		<description><![CDATA[Writing your marketing plan, no matter which technique you use or structure you follow, usually includes setting objectives. A marketing plan objective is the goal you want to achieve. It&apos;s a definite, clear, final product you want to see come about. It&apos;s the direction of your marketing future, and in many ways the most important part of your entire marketing plan.]]></description>
		<link>http://www.hellomarketing.biz/planning-strategy/marketing-plan-objectives.php</link>
			</item>
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		<title>Facebook Marketing: What Not to Do</title>
		<description><![CDATA[Small business marketing on Facebook can be hit and miss. A few small businesses are doing great things with Facebook. These are the businesses that generate the amazing success stories which have us all clamouring to catch up on our Facebook marketing efforts. For everyone else, results range from pretty mediocre to spectacularly bad.]]></description>
		<link>http://www.hellomarketing.biz/internet-marketing/facebook-marketing.php</link>
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		<title>Designing the Best Business Card for Small Business</title>
		<description><![CDATA[The business card is ubiquitous in corporate America--you shake a hand, you exchange a business card. But business cards should not be an after thought. Your business card is going to be an important ambassador for your business. In some situations it will be a customers first impression. In others, it will play a factor for a person considering your business versus going with one of your competitors. And it will be where a customer gets your phone number or address a year later, when they&apos;re thinking about going back to your business for repeat business.]]></description>
		<link>http://www.hellomarketing.biz/customer-relationship-management/best-business-card.php</link>
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		<title>How to Name a Company</title>
		<description><![CDATA[Naming your company is a hugely important step. It will have repercussions for years. A great company name can both improve customer perception and increase the number of repeat customers, as well as drive down search engine marketing costs.; So what, exactly, constitutes a great small business name? In three words, a good small business name is descriptive but unique.]]></description>
		<link>http://www.hellomarketing.biz/planning-strategy/how-to-name-company.php</link>
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