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The ins and outs of using and calculating conversion rates
It's strange but true: the prettiest, most professional, most honest and most critically acclaimed marketing efforts are rarely the ones that sell the most product. It's important to tie your efforts to numbers, to better understand what is going on in your own customers minds (hint: they don't know themselves). Marketing analytics is that art of tying desirable actions (like buying multiple products or buying again soon) to math.